BrightonSEO

Do you feel SEO is undervalued where you work? Do you struggle to get buy-in from the business?

Over half of CEOs are from finance and operations backgrounds, which means that they can find it hard to understand marketing, particularly organic channels like SEO.

Because of this, some SEO specialists are struggling to get buy-in, have budgets signed off, and they find they are micro-managed. This creates a lot of stress, as they feel undervalued.

In this talk, Anna will help you learn to speak each other's language, find common ground, and use strategy and measurement to help your CEO understand why you're doing SEO.