Keynote

Why things that work at one scale fail at another

brightonSEO April 2024

"To optimise the whole you must sub-optimise the parts". W Edwards Deming.

Competition is good. Hypercompetition is bad. So when is digital marketing a negative sum game?

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About this session

Auditorium 1

Fri 26 Apr, 2024 | 04:50 PM