Why choose this course?
You'll learn the thought process behind building with AI: how to scope a project, implement code, troubleshoot errors, and deploy to production. This is the same methodology used in in-house, enterprise, and SEO product roles — no prior coding experience required.
By the end of the day, you'll have built and deployed a working data pipeline that pulls your own Google Search Console data and writes it to Google Sheets.
Who should attend this course?
This course is for SEO and PPC professionals who want to start building with AI coding tools but haven't had the time or confidence to get started. You must bring a laptop and have access to at least one Google Search Console property with data in it.
Course content
Part 1: Foundations
- Installing Claude Code and connecting to Git
- Introduction to agile workflow
- Context management, planning, and keeping Claude Code on the rails
- Best practices and the mistakes that lead to very bad times
- Introduction to MCPs
Part 2: Build and Deploy a Google Workspace Tool
- Scoping and planning a project with Claude Code
- Working with the GSC Search Analytics API, authentication, and rate limits
- Implementing code and troubleshooting errors collaboratively
- Deploying your finished tool
Part 3: Taking It to the Cloud
- Introduction to Google Cloud Platform, Cloud Run, and Cloud Tasks
- Building defensively: constraints, rate limits, and authentication
- Deploying your pipeline to the cloud
What's included in your ticket?
Book onto this training course and you will get:
- A full day's training on your chosen topic on Monday, September 14
- Breakfast & lunch included on your training day
- Full access to brightonSEO and Hero Conf conferences and all the talks on Tuesday 15 & Wednesday 16 September, 2026
- Bag of merch
- Drinks reception invitation
--Please note: Course content is subject to change. We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.




