Crystal Carter is the Head of AI Search & SEO Communications at Wix, and the author of the book "The New Rules of AI Search".

She is a Digital Marketing professional with 20 years experience working with digital marketing clients around the world like Disney, McDonalds, Tomy, Tripadvisor and more.

She is at the forefront of the AI search evolution, speaking at global events, contributing to leading publications, trusted by some of the world's most innovative teams and informing AI search product development for almost 300m users at Wix.

She has contributed to conferences, webinars, and publications for Google Search Central, Moz, Semrush, BrightonSEO, OMR, SMX, Search Engine Land, Women in Tech SEO and more.