In this talk, Marco will show you a step-by-step framework to audit website content for any website with the aid of web data, such as GSC, GA4 and crawl data.
This talk is aimed at SEOs working on content websites of any type, content managers and CMOs.
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 11 Apr, 2025 | 01:40 PM
This talk is for digital marketers, content creators, and SEO professionals, as well as anyone who wants to better understand the diverse aspects of digital marketing and how cross-platform strategies can drive impactful results
In this talk, Rana will unveil strategies to master cross-platform content creation and optimisation.
We'll look at the art of repurposing content to fit the unique demands of Instagram, TikTok, YouTube, and LinkedIn while ensuring it aligns with best practices. From crafting platform-specific video strategies to leveraging tools that enhance reach and engagement, Rana will show actionable insights to amplify visibility, drive results, and create a cohesive presence across today’s most influential platforms.
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 11 Apr, 2025 | 01:40 PM
As AI-generated content becomes increasingly human-like, it's time we have a proper look at how this impacts consumer behaviour, and draw some predictions about where our industry is headed.
In this talk, Giulia will walk you through her very own neurophysiological study to understand how our brain responds to AI and human-driven stimuli, what this tells us about the future of marketing and how we can adapt our strategy to better connect with consumers in the age of 'the machine'.
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 11 Apr, 2025 | 01:40 PM
