A lot has been said about graph theory, network analysis and visualisation. Tools like SEMrush and screaming frog now show you a force-directed network of your site but does anyone *really* use them? And do you know how to use them to your advantage?
In this talk, Silke aims to open up this useful theory and practical implementation to the SEO world without the need for maths, expensive tools or reliance on screenshots from tools. Learn how to make your own (free) networks, how to analyse them and how to use them to your advantage.
Practical network visualisation and analysis
About this session
Syndicate 3&4
Thu 14 Sep | 11:10 AM
How an understanding of Knowledge Graphs can improve your online visibility
In this talk, Genie will explain what knowledge graphs are, how Google uses them and how all SEOs and Digital Marketers alike can harness their power for good. It will cover how Knowledge graphs can fit into every aspect of online marketing, no matter how scary you may think they are.
About this session
Syndicate 3&4
Thu 14 Sep | 11:10 AM
Generating complex schema markup at scale with AI
In this session, Itamar will provide actionable tips on making schema markup more complex for both B2B and B2C websites. He will explain how to use AI to generate, combine, and fix common schema markup issues , as well as how to implement schema markup using Google Tag Manager.
About this session
Syndicate 3&4
Thu 14 Sep | 11:10 AM
