In this talk, Joe will bring to life what real strategy and actions that leading global eCommerce brands are taking right now to ensure discoverability in an LLM and AI-led world.

Attendees will see and take away unfiltered, real strategies and tactical approaches that the world's most recognizable brands are taking today.

Agentic commerce means AI agents aren't just crawling your site, they're shopping it on behalf of customers, and most eCommerce sites aren't built for that yet.

With AI-driven search reshaping how customers discover products, technical SEO audits need a new lens: what can LLMs and AI agents actually access on your site, and can they find what they're looking for?

This session is a two-part technical framework for getting sites agent-ready.

Part one covers access:

- How firewalls and deployment rules can unintentionally block AI/LLM crawlers

- How to live-test what user agents can genuinely retrieve and where JavaScript rendering breaks that access.

Part two covers discoverability:

- How navigational elements like facets and category-to-PDP linking determine whether agents can actually find your products

- How to keep PDPs synchronised across feed, on-page content and schema to maintain one consistent version of the truth

Attendees will leave with a practical audit framework covering both access and discoverability, and a clear list of what to fix first.