BrightonSEO
MeasureFest stage and speaker

MeasureFest

A brightonSEO conference track dedicated to web analytics, conversion rate optimisation & business intelligence. Scroll down for October 2025 speakers and talks.

23-24 October 2025

Brighton Centre

Hey there, fellow data enthusiasts!

Are you ready to unlock the secrets hidden in marketing and analytics data?

Join hundreds of other data focused marketers diving deep into web analytics, reporting and mastering Google Analytics at MeasureFest.

MeasureFest is a fringe event that happens at the same time and venue as brightonSEO so you can you can dip in and out.

Get ready to:

  • Master Google Analytics like never before, discover new features and clever ways of using GA4
  • Uncover actionable insights based on your data that supercharge your marketing efforts
  • Find impactful ways of demonstrating the impact of your marketing efforts
  • Network with industry experts and fellow data enthusiasts
  • Explore the latest trends shaping the future of analytics and reporting

Don't miss this opportunity to elevate your skills, gain invaluable insights, and revolutionize the way you approach digital marketing.

MeasureFest

Our October 2025 speakers

MeasureFest 2025 talks

Image of Chanté Matthews-Mohammed

Chanté Matthews-Mohammed

Analytics without governance = chaos

Matt Greenwood

Matt Greenwood-Wilkins

Automate to elevate: making space for human brilliance

Image of Jacob Funnell

Jacob Funnell

Beyond setup: real-world GA4 analysis

Ellie Hughes

Ellie Hughes

Build vs buy - should you hire your data/cro talent or get it off the shelf?

Image of Gavin Attard

Gavin Attard

Data you can trust: Confidence in reporting and attribution with smart monitoring

Image of Luke Nava

Luke Nava

From analysis to action: presenting to people who aren’t like you

Image of Kirsty McLellan

Kirsty McLellan

From clicks to conversions: balancing content for humans and AI

Kyle Rushton McGregor

Kyle Rushton McGregor

GA4 beyond the reports

Image of Iryna Kutnyak

Iryna Kutnyak

GA + LLMs: smarter data analysis for better marketing decisions

Image of Joe Gregson

Joe Gregson

How GA4 and CRO testing platforms work seamlessly together

Image of Pete Heslop

Pete Heslop

How real-world UX improves landing pages

Image of Alun Lucas

Alun Lucas

How to use analytics to improve form conversion

Judith Lewis

Judith Lewis

LLMs/AI integrations into reporting and how to minimise hallucinations

Image of Christian Rigg

Christian Rigg

Mind the gap: strategy & attribution without blindspots

Image of David Westby

David Westby

Personalising GA4 sessions with raw BigQuery data

Image of Dr Jess Spate

Dr Jess Spate

Regular expressions in Looker Studio

Image of James Ensor

James Ensor

sGTM: Recover website visitor data with server-side

Image of Dan Truman

Dan Truman

sGTM - what is server-side tagging?

Image of Amrdeep Singh Athwal

Amrdeep Singh Athwal

The ABCs of experimentation

Image of Ninsiima Rukandema

Ninsiima Rukandema

The power of qual and quant data to drive CRO results

Image of Konrad Szymaniak

Konrad Szymaniak

The SEO forecasting method that closes enterprise-level deals

Tanesha Austen

Tanesha Austen

The story behind the stats: Making analytics work for real people

Image of Katie New

Katie New

You are what you eat: Stop feeding your reports rubbish data

Image of Abbie Brookes
Image of Jeremy Horne

Abbie Brookes|

Jeremy Horne

Your measurement is a mess & GA is the problem!

Image of Charlie Marchant

Charlie Marchant

Unlocking 8%+ conversion rates with lead forms

Image of Muhammad Ali

Muhammad Ali

Unlocking SGTM: build your own data client

Image of Jonathan Moore

Jonathan Moore

What the f*ck is the GA4 data model?

Image of Christian Goodrich

Christian Goodrich

Winning strategies for Black Friday CRO & PPC

Image of John Readman

John Readman

Why AI is the rebirth of SEO

Attending MeasureFest

A spin-off event from brightonSEO. MeasureFest is a track within the main conference giving hands-on and practical talks for marketers interested in data, analytics and making more from your website's existing visitors. Any ticket to brightonSEO October 2025, will give you access to the MeasureFest track.

A specialist data and analytics event

MeasureFest brings the best practitioners in the industry together with a series of compelling, educational and practical talks.

Part of brightonSEO

MeasureFest is a track of brightonSEO so you can dip in and out to get the perfect balance of specialist data chat and more general search marketing knowledge.