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Autumn 2026 talk schedule
Our Autumn 2026 agenda for both brightonSEO and Hero Conf is now live and ready for you to start planning your visit. Browse the line-up below and create your own personalised agenda with the sessions you do not want to miss this 08 - 09 October.
Conference Schedule
Here is the full agenda for our conference days on October 8-9 2026, including all the MeasureFest talks too. Remember to check out our networking page too for lots of extra events and activities surrounding the conference.
09:00 AM
Registration
30 minutes
09:30 AM
GEO
Auditorium 1

Getting Your Brand Found by AI Agents: A Practical Guide to GEO
Automation
Auditorium 2

Automate Anything with Python + AI in Minutes — Zero Skills Required

Adding Claude Code to Your Search Marketing Toolkit
Forecasting
Syndicate 1&2

The SEO ROI Formula: Can SEO ROI actually be Forecasted?
Search Intent
Syndicate 3&4 - MeasureFest

Google Search Console Big Query Export - The Almost Free SEO Database Full of Gold
Future proofing
Skyline

The Traditional Media Agency is Dead. What Comes Next?

Too Many URLs, Too Little Value: The Crawl Bloat Problem
October 26 - Masterclass: Beginners Technical SEO
Mass Media

Masterclass: Beginners Technical SEO
10:50 AM
Break
30 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
11:20 AM
Organic Social
Auditorium 1

Smash Your SEO & Reputation Goals with One Word: Reddit

The Future of B2B Marketing: The LinkedIn Social Selling & Personal Brand Matrix

TikTok SEO: The Search Strategy Most Brands Still Aren't Using
E-E-A-T
Auditorium 2

The SEO Case for Podcasting: Your Perfect E-E-A-T Strategy
Skills and Personal Development
Syndicate 1&2

Decoding the Individual: Using Personal Values to Unlock Team Potential

"Be more creative", they said... but what does that mean, and how do you do that?

Your AI Transition Is a People Problem.
Measurement and Reporting
Syndicate 3&4 - MeasureFest

How Claude Code Helped Me Transform Reporting and Delivery for AI Search and SEO

Money In. Money Out. The Rest Is Measurement Theatre.

Game On: Data-Driven Measurement of Gamification in Mobile Apps

How not to measure AI
Ecommerce
Skyline

Facets to Fortune: How to Optimise Your Ecommerce Filters for Revenue

The Hidden Architecture of High-Ranking eCommerce Product Pages: The Technical Systems That Actually Move Revenue

Ecommerce & Retail Leaders: Food and Drink Sector

Beyond The Audit: The Messy Side of Shopify Technical SEO
Masterclass: Advanced Technical SEO
Mass Media

Masterclass: Advanced Technical SEO
12:40 PM
Break
1 hour 20 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
02:00 PM
Search Data
Auditorium 1

How to find content opportunities beyond keyword research
Practical AI
Auditorium 2

From Gut Checks to Guardrails: Deploying Trustworthy AI for Marketing QA
Outside of Search Engines
Syndicate 1&2

WhatsApp and Email Marketing - The Killer Lifecycle Combo
Analytics Strategy
Syndicate 3&4 - MeasureFest

AI - With great power comes great responsibility

Good Data, Bad
Delivering Value
Skyline

Beyond AI Search: 5 Ways Charities Can Win in a Fragmented Search Landscape
Masterclass: SEO Measurement & Attribution After GA4
Mass Media

Masterclass: SEO Measurement & Attribution After GA4
03:00 PM
Break
30 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
03:30 PM
Understanding AI Search
Auditorium 1

All Mentions are not created equal in AI search.

Entity Maps: Brief AI Before It Briefs Itself
Digital PR
Auditorium 2

Using AI & Custom GPTs To Take Your Digital PR Strategies To The Next Level

Stop Training Links, Start Training AI: Your Guide For E-E-A-T First Digital PR
Communicating Data
Syndicate 3&4 - MeasureFest

Ditch the GPS for a Compass! Why Directional Data Trumps Measurement Perfection

Broken Pixels, Broken Budget, Broken Trust

From marketing metrics to board decisions: how to report performance in a way that unlocks investment
Migrations
Skyline

Common mistakes in Large-scale site migration
Masterclass: Content Strategy in the AI Era
Mass Media


October 26 - Masterclass: Content Strategy in the AI Era
04:30 PM
Break
30 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
05:00 PM
The Future of SEO
Auditorium 1

5 Things Google Patents Reveal About Why SEO Feels Harder in 2026

From Query to Sale: Engineering Search Journeys That Convert
Technical SEO
Auditorium 2

Schema in the AI Era: From Rich Results to Machine Interpretation

Getting Under the Hood of Screaming Frog CLI for Automating Tech SEO

Schema beyond rich results: what structured data actually does in modern search systems
AI and Brand Citations
Syndicate 1&2

It's Not Enough to be Cited: How AI Systems Draw Conclusions About Brands
Setting Up for Data Success
Syndicate 3&4 - MeasureFest

Attribution Is Dead. Long Live Decision-Making

Beyond the Browser: Why Server-Side Tracking Changes Everything
Agentic & Vibecoding
Skyline

The Art of Vibe Coding: Shipping Fast Without Breaking Everything

Robots With Wallets, Futureproofing Product Feeds For Agentic Shopping

Data strategy & engineering for agentic workflows
Masterclass: AI Search Optimisation & LLM Visibility
Mass Media


Masterclass: AI Search Optimisation & LLM Visibility
06:30 PM
Thursday Night Party
5 hours
The Tempest, 159 Kings Rd, Brighton BN1 1NB
Sponsored by AirOps
Sponsored by AirOps
Finish off day one of brightonSEO with an evening at The Tempest, one of Brighton's most iconic (and gloriously quirky) beachfront venues, tucked away in the famous seafront arches.
Join us for a relaxed evening of drinks, entertainment, and good company. Catch up with old SEO friends, make some new ones, and relax after a busy day in the conference.
There's no need to book - just turn up with your brightonSEO badge.
A limited number of drinks vouchers will be available on a first come, first served basis, so arriving early isn't the worst idea we've ever heard.
This event is kindly sponsored by AirOps. We'll scan your badge on arrival and share your details with AirOps so they can tell you about the excellent work they do (only if you attend, of course).