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October 2026 talk schedule
Our October 2026 agenda for both brightonSEO and MeasureFest is now live and ready for you to start planning your visit. Browse the line-up below and create your own personalised agenda with the sessions you do not want to miss this 8 - 9 October.
Conference Schedule
Here is the full agenda for our conference days on October 8-9 2026, including all the MeasureFest talks too. Remember to check out our networking page too for lots of extra events and activities surrounding the conference.
09:00 AM
Registration
30 minutes
09:30 AM
GEO
Auditorium 1
Jean Sarunporn
Getting Your Brand Recommended by AI Agents: A Practical Guide to GEO
Paris Childress
Information Gain: The Missing Metric in Every GEO Content Strategy?
AI & Automation
Auditorium 2
Marco Bonomo
Automate Anything with Python + AI in Minutes — Zero Skills Required
Ann Stanley
Adding Claude Code to Your Search Marketing Toolkit
Tom Winter
Everyone Wants to Automate SEO. Nobody Can Define “Good”
Maximising Impact & Value
Syndicate 1&2
Dagan Price
The SEO ROI Formula: Can SEO ROI actually be Forecasted?
Jeremy Burgos
3 Ways AI Is Turning More Leads Into Sales
Adrijana Vujadin
Please stop explaining SEO: How to sell without feeling salesy
James Yorke
From Rankings to Ranges: How to Forecast SEO in 2026
Data & Measurement Efficiency
Syndicate 3&4 - MeasureFest
Charles Meaden
Google Search Console Big Query Export - The Almost Free SEO Database Full of Gold
Zac Nash
Lessons from Building a Thinking Analytics Agent
Arpan Bumb
From Impression to Transaction: An AI Powered Framework for Explaining End-to-End Organic Funnel Metrics in Enterprise SEO
Future Proofing
Skyline
Louisa Chan
The Traditional Media Agency is Dead. What Comes Next?
Oliver Yee
Too Many URLs, Too Little Value: The Crawl Bloat Problem
Masterclass: Beginners Technical SEO
Mass Media
Tamara Novitović
Masterclass: Beginners Technical SEO
10:50 AM
Break
30 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
11:20 AM
Organic Social
Auditorium 1
Carmen Dominguez
Smash Your SEO & Reputation Goals with One Word: Reddit
Shoaib Ahmed
The Future of B2B Marketing: The LinkedIn Social Selling & Personal Brand Matrix
Susan Adeoye
TikTok SEO: The Search Strategy Most Brands Still Aren't Using
Ashley Liddell
The FYP is a SERP
E-E-A-T
Auditorium 2
Sarah McDowell
The SEO Case for Podcasting: Your Perfect E-E-A-T Strategy
Sophie Winkels
Headlines to bottom lines: turning newsroom E-E-A-T into corporate conversion
Christian Rigg
Best of Both Worlds: AI Content Systems with True Human EEAT
Skills and Personal Development
Syndicate 1&2
Sarah McAreavey
Decoding the Individual: Using Personal Values to Unlock Team Potential
Hannah Smith
"Be more creative", they said... but what does that mean, and how do you do that?
Petra Kis-Herczegh
Your AI Transition Is a People Problem.
Nikki Goodman
Why SEO Recommendations Don't Get Implemented (Even When They Are Right)
Measurement and Reporting
Syndicate 3&4 - MeasureFest
Christian Goodrich
How Claude Code Helped Me Transform Reporting and Delivery for AI Search and SEO
Kumar Amrendra
Money In. Money Out. The Rest Is Measurement Theatre.
Tom Capper
How not to measure AI
Ecommerce
Skyline
Dan Brooks
Facets to Fortune: How to Optimise Your Ecommerce Filters for Revenue
David Bryan
The Hidden Architecture of High-Ranking eCommerce Product Pages: The Technical Systems That Actually Move Revenue
Steve Paine
Ecommerce & Retail Leaders: Food and Drink Sector
Margaux Marshall
Beyond The Audit: The Messy Side of Shopify Technical SEO
Masterclass: Advanced Technical SEO
Mass Media
Julien Deneuville
Masterclass: Advanced Technical SEO
12:40 PM
Break
1 hour 20 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
02:00 PM
SEO Research and Intelligence
Auditorium 1
Frank van Dijk
How to find content opportunities beyond keyword research
Gus Pelogia
When MCP Servers are (and aren’t) the Right Choice
Practical AI
Auditorium 2
Jeremy McDonald
From Gut Checks to Guardrails: Deploying Trustworthy AI for Marketing QA
Sam Page
Win at Local AEO - The Wild West of AI Search
Alex Moss
Maximise integrity, minimise hallucination
Performance Optimisation
Syndicate 1&2
Jamie Woodbridge
WhatsApp and Email Marketing - The Killer Lifecycle Combo
Abbie Dando
From Query to Sale: Engineering Search Journeys That Convert
Analytics Strategy
Syndicate 3&4 - MeasureFest
Amrdeep Athwal
AI - With great power comes great responsibility
Ayisha Yousef
Good Data, Bad Decisions
Delivering Value
Skyline
Dhanya Nair
Beyond AI Search: 5 Ways Charities Can Win in a Fragmented Search Landscape
Lucas Kolping
Beyond SEO Deliverables: Simple Tips to Become the Trusted Advisor Your Clients Never Want to Leave
Edward (Teddie) Cowell
No Clicks? No Rankings? No Problem: How AI Panic is Giving SEO a Seat at the C-Suite Table
Masterclass: Utilising GA4 & More for Data Driven SEO Systems
Mass Media
Anna Lewis
Masterclass: Utilising GA4 & More for Data Driven SEO Systems
03:00 PM
Break
30 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
03:30 PM
Understanding AI Search
Auditorium 1
Tom Wells
All Mentions are not created equal in AI search.
Dixon Jones
Entity Maps: Brief AI Before It Briefs Itself
Digital PR
Auditorium 2
Amanda Walls
Using AI & Custom GPTs To Take Your Digital PR Strategies To The Next Level
Jessica Hulbert
Stop Training Links, Start Training AI: Your Guide For E-E-A-T First Digital PR
Jane Hunt
Prove It: A Digital PR Playbook for Winning AI Citations and Reporting GEO Impact
Communicating Data
Syndicate 3&4 - MeasureFest
Neil Barnes
Ditch the GPS for a Compass! Why Directional Data Trumps Measurement Perfection
Dan Truman
Broken Pixels, Broken Budget, Broken Trust
Ollie Sloan
From marketing metrics to board decisions: how to report performance in a way that unlocks investment
Migrations
Skyline
Rebecca Yu
Common mistakes in Large-scale site migration
Emma Russell
Migrations & AI Visibility Lag: The part of the migration that takes a lot longer than expected
Masterclass: Content Strategy in the AI Era
Mass Media
Emilio TakasGrigoris Konomi
Masterclass: Content Strategy in the AI Era
04:30 PM
Break
30 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
05:00 PM
The Future of SEO
Auditorium 1
John Iwuozor
5 Things Google Patents Reveal About Why SEO Feels Harder in 2026
Josh Blyskal
Owning the second layer of AI search
Technical SEO
Auditorium 2
Judith Lewis
Schema in the AI Era: From Rich Results to Machine Interpretation
Chris Lever
Getting Under the Hood of Screaming Frog CLI for Automating Tech SEO
Laura Iancu
Schema beyond rich results: what structured data actually does in modern search systems
AI and Brand Citations
Syndicate 1&2
Tuhin Banik
It's Not Enough to be Cited: How AI Systems Draw Conclusions About Brands
Jonathan Kiekbusch
Getting Cited Is the Easy Part: How to Change What AI Actually Says About You
Setting Up for Data Success
Syndicate 3&4 - MeasureFest
Jade Faulconbridge
Attribution Is Dead. Long Live Decision-Making
Ian Lewis
Beyond the Browser: Why Server-Side Tracking Changes Everything
Agentic & Vibecoding
Skyline
Ahmed Bhula
The Art of Vibe Coding: Shipping Fast Without Breaking Everything
Henry price
Robots With Wallets, Futureproofing Product Feeds For Agentic Shopping
Ray Grieselhuber
Data strategy & engineering for agentic workflows
Masterclass: AI Search Optimisation & LLM Visibility
Mass Media
Paul RyazanovSerge Bezborodov
Masterclass: AI Search Optimisation & LLM Visibility
06:30 PM
majorActivity
Thursday Night Party
5 hours
The Tempest, 159 Kings Rd, Brighton BN1 1NB
Sponsored by AirOps
Sponsored by AirOps
Finish off day one of brightonSEO with an evening at The Tempest, one of Brighton's most iconic (and gloriously quirky) beachfront venues, tucked away in the famous seafront arches.
Join us for a relaxed evening of drinks, entertainment, and good company. Catch up with old SEO friends, make some new ones, and relax after a busy day in the conference.
There's no need to book - just turn up with your brightonSEO badge.
A limited number of drinks vouchers will be available on a first come, first served basis, so arriving early isn't the worst idea we've ever heard.
This event is kindly sponsored by AirOps. We'll scan your badge on arrival and share your details with AirOps so they can tell you about the excellent work they do (only if you attend, of course).