MeasureFest brings the best practitioners in the industry together with a series of compelling, educational and practical talks.
MeasureFest September 2023
A fringe conference dedicated to web analytics, conversion rate optimisation & business intelligence.
13 Sep, 2023
Syndicate 1&2, Brighton Centre
Learn more about promoting your organisation
A spin off event from brightonSEO, to help you learn more about analytics, big data, business intelligence and conversion rate optimisation.
A specialist data and analytics event
Bonus brightonSEO entry
If you buy a ticket for MeasureFest you’ll also get entry to both days of the main brightonSEO conference for three days of networking and learning.
Details for your diary
Fringe tracks
Search & Social Advertising Show September 2023
Registration
09:00 AM - 10:00 AM
Walk straight in if you've printed your badge at home or ask our team to print yours for you.
Auditorium 2
Matthew Cocking
The forgotten art of location targeting
Auditorium 2
Harriet Howarth
Programmatic advertising: reach your audience in new moments
Auditorium 2
Alex Jackson
B2B marketing and paid social, does it really work?
Break
11:00 AM - 11:30 AM
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
Auditorium 2
Patrick Kearney
Leveraging Bard / Chat GPT for paid media. How effective are the AI's?
Auditorium 2
Sophie Howard
AI: nature vs nurture
Auditorium 2
Chester Yang
A new Bing: Microsoft strikes back
Lunch
12:30 PM - 02:00 PM
There are lots of local options to try, check out Nat's Brighton food guide for ideas
Auditorium 2
Fraser Andrews
Google Ads efficiencies: save money, improve performance, win at life!
Auditorium 2
Sarah Sal
Case study: getting 29p leads from Tiktok ads
Auditorium 2
Vicki Jakes
Achieving big results with small budgets: case studies from the world of the small spenders
Break
03:00 PM - 03:30 AM
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
Auditorium 2
Rachel Fellows
How Quora and Reddit can boost your marketing mix
Auditorium 2
Richard Lawrence
How to track the impact of LinkedIn ads without any clicks
Auditorium 2
Chris Ridley
A guide to PPC migrations
majorActivity
Drinks reception
04:30 PM - 07:00 PM
Brighton Centre, Brighton Centre, Kings Rd, Brighton BN1 2GR
Immediately after the conference ends, you can use your drink voucher in our on-site bars for a free drink and enjoy some of the entertainment we’ve got planned.
Expect retro game consoles & arcade machines, sock puppet crafting, mindful colouring, table football tables, air hockey and pool.
No additional ticket required if you’re at the event already.
Netwalking
05:00 PM - 07:00 PM
Join us for a casual stroll around our beautiful city and chat to other attendees. Find out more and book your free ticket.
majorActivity
Lumar Wednesday party
06:30 PM - 11:00 PM
Patterns, 10 Marine Parade, Brighton, BN2 1TL
Sponsored by Lumar
Catch up with old SEO friends and make some new ones before the conference gets underway. Reinvigorate after a long day’s travel, let your hair down, and enjoy some tunes & beverages of your choice at Patterns Bar.
Even better? Grab a drink (on Lumar) at the bar and let Lumar help you get the party started with great vibes and great company.
You won't need to book a ticket in advance to attend but it will be first come, first served, so we recommend getting there early. You'll need to bring your brightonSEO badge (and lanyard if you've collected it.)
This event is sponsored by Lumar, so we'd like to scan your brightonSEO badge on the way in and pass your details on to them in order that they can contact you with direct marketing about the marvellous things they do.
Ecommerce Marketing Show September 2023
Registration
09:00 AM - 10:00 AM
Walk straight in if you've printed your badge at home or ask our team to print yours for you.
Skyline
Sam Gipson
The power of ecommerce filters: a Dunelm case study
Skyline
Sophie Brannon
How to find new ecommerce keyword opportunities in 5 easy steps
Skyline
Imogen Collins
Leveraging AI in digital marketing for ecommerce
Break
11:00 AM - 11:30 AM
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
Skyline
Rob Kerry
PageSpeed & core web vitals for ecommerce
Skyline
Greta Koivikko
Ecommerce SEO tactics for luxury brands
Skyline
Jason Vicinanza
ROI reimagined: measuring SEO's impact as a high-performance marketing channel
Lunch
12:30 PM - 02:00 PM
There are lots of local options to try, check out Nat's Brighton food guide for ideas
Skyline
Florian Elbers
Google‘s messy middle and what (ecommerce) SEOs need to know about it
Skyline
Nitesh Sharoff
The true dangers of marketing tags on privacy, site performance & cost
Skyline
Alfie PayneBrant McNaughton
We built a bespoke ecommerce platform - and here’s what we learnt
Break
03:00 PM - 03:30 PM
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
Skyline
Stevy Liakopoulou
Optimize sitemaps for large ecommerce websites
Skyline
Joshua George
From search to sale: how to leverage your category pages
Skyline
Becky Simms
It's not just about ROI, what other metrics matter?
majorActivity
Drinks reception
04:30 PM - 07:00 PM
Brighton Centre, Brighton Centre, Kings Rd, Brighton BN1 2GR
Immediately after the conference ends, you can use your drink voucher in our on-site bars for a free drink and enjoy some of the entertainment we’ve got planned.
Expect retro game consoles & arcade machines, sock puppet crafting, mindful colouring, table football tables, air hockey and pool.
No additional ticket required if you’re at the event already.
PR & Link Building Show September 2023
Registration
09:00 AM - 10:00 AM
Walk straight in if you've printed your badge at home or ask our team to print yours for you.
Syndicate 3&4 - Search & Social Advertising Show
Abbie Johnson
Keeping SEO at the heart of your reactive strategy
Syndicate 3&4 - Search & Social Advertising Show
Ashley Liddell
Search-integrated influencer marketing: a creator-led SEO future
Syndicate 3&4 - Search & Social Advertising Show
Luke Cope
How to use the same process as an AI to come up with creative Ideas
Break
11:00 AM - 11:30 AM
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
Syndicate 3&4 - Search & Social Advertising Show
Beth Turner
Make changes and grow a department without disruption
Syndicate 3&4 - Search & Social Advertising Show
Thea Chippendale
How to influence and lead your PR team as a young manager
Syndicate 3&4 - Search & Social Advertising Show
Lauren Hewitt-Crabb
How digital PR plays into your E-E-A-T strategy and why it's important
Lunch
12:30 PM - 02:00 PM
There are lots of local options to try, check out Nat's Brighton food guide for ideas
Syndicate 3&4 - Search & Social Advertising Show
Megan Wellman
Recognising cultural appropriation in SEO to avoid PR problems
Syndicate 3&4 - Search & Social Advertising Show
Sangeeta Waldron
CSR is not PR
Syndicate 3&4 - Search & Social Advertising Show
Amelia Selby
Imposter syndrome in PR
Break
03:00 PM - 03:30 PM
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
Syndicate 3&4 - Search & Social Advertising Show
Zoe Burke
Why I'm ignoring your pitches
Syndicate 3&4 - Search & Social Advertising Show
James Hayward-Browne
The rise of black hat digital PR: our responsibility to the industry
Syndicate 3&4 - Search & Social Advertising Show
Andrea Piackova
The power of strategic outreach in link building and PR strategies
majorActivity
Drinks reception
04:30 PM - 07:00 PM
Brighton Centre, Brighton Centre, Kings Rd, Brighton BN1 2GR
Immediately after the conference ends, you can use your drink voucher in our on-site bars for a free drink and enjoy some of the entertainment we’ve got planned.
Expect retro game consoles & arcade machines, sock puppet crafting, mindful colouring, table football tables, air hockey and pool.
No additional ticket required if you’re at the event already.
MeasureFest September 2023
Registration
09:00 AM - 10:00 AM
Walk straight in if you've printed your badge at home or ask our team to print yours for you.
Syndicate 1&2
Kathryn Choi
The art of data storytelling
Syndicate 1&2
Helene Jelenc
Showing SEO value through meaningful reporting
Syndicate 1&2
Ellie Hughes
Bridging the discovery validation gap
Break
11:00 AM - 11:30 AM
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
Syndicate 1&2
Giulia Panozzo
The ultimate guide to test and learns
Syndicate 1&2
Joe Johnston
Why all CROs need to be good workshop facilitators and how
Syndicate 1&2
Anna Lewis
Improving project success through communication
Lunch
12:30 PM - 02:00 PM
There are lots of local options to try, check out Nat's Brighton food guide for ideas
Syndicate 1&2
Rowenna Fielding
Don’t be a git - data ethics in digital marketing
Syndicate 1&2
Saksham Sharda
Effectively using first party data in marketing
Syndicate 1&2
Gemma Fontané
Unleashing the Power of GA4 for B2B Companies
Break
03:00 PM - 03:30 PM
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
Syndicate 1&2
Kyle Rushton McGregor
Top explorations in GA4 that will help SEO
Syndicate 1&2
Danny Smith
How to get the most out of BigQuery as a marketing analyst
Syndicate 1&2
Paulo Andraus
BigQuery 101 for SEOs to use Google search console data
majorActivity
Drinks reception
04:30 PM - 07:00 PM
Brighton Centre, Brighton Centre, Kings Rd, Brighton BN1 2GR
Immediately after the conference ends, you can use your drink voucher in our on-site bars for a free drink and enjoy some of the entertainment we’ve got planned.
Expect retro game consoles & arcade machines, sock puppet crafting, mindful colouring, table football tables, air hockey and pool.
No additional ticket required if you’re at the event already.
MeasureFest September 2023 speakers
Danny Smith
Semetrical | Senior Analytics Manager
Giulia Panozzo
Neuroscientive | Neuromarketing Consultant and Trainer
Helene Jelenc
Flow SEO | SEO Specialist
Joe Johnston
Launch | Head of Conversion
Kathryn Choi
Deloitte UK | Digital Performance Lead
Paulo Andraus
Stylight | Lead Tech SEO
Rowenna Fielding
Miss IG Geek Ltd | Warrior on the front line of the battle to defend human rights and freedoms against dystopian uses of tech and power
Saksham Sharda
Outgrow.co | Creative Director
Kyle Rushton McGregor
KRM Digital Marketing Ltd | Analytics Consultant
Anna Lewis
Polka Dot Data Ltd | Founder
Ellie Hughes
Eclipse Group | Head of Consulting
Gemma Fontané
Orvit Digital | SEO Strategist & Cofounder of Orvit Digital
WE'RE SPONSORED BY THIS LOVELY LOT
MeasureFest September 2023 sponsors
