The world's biggest search conference
Helping search marketers meet, learn, and do their jobs a little better
25 & 26 April 2024
Stream the talks from April 2024's conference
Loved a talk and want to rewatch it?
Missed some details a speaker shared?
Couldn't be in two places at once so want to catch the talks you missed?
Couldn't make it to the conference at all and want to see what all the fuss was about?
Our bite-size 20 minute talks are a great way to refresh and expand your knowledge whether you're sitting down to really focus or just want something on in the background while you're working.
Browse April 2024 slide decks
Order the April 2024 video bundle
Watch the April 2024 talks on YouTube
DETAILS FOR YOUR DIARY
April 2024 brightonSEO schedule
Time Slots
07:30 AM
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5k Seafront Run
60 minutes
Brighton seafront, outside the Brighton Centre, Brighton, BN1 2GR
Kick start your day at the conference with the brightonSEO seafront run - a great conversation-inclined run in along the shoreline and back. Get your blood pumping before a whole day of learning.
The run, typically led by male and female runners from local group RunPals, will be inclusive of any ability, so you can choose how fast or slow you go – every ability is welcome.
Pre-registration is required but free, and will open nearer the date.
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Yoga in the Lanes
60 minutes
Yoga in the Lanes, 67 Middle Street, Brighton, BN1 1AL
Enjoy a calming yoga class to counteract your brain getting busy at the conference.
The class is lead by experienced local yoga instructors and the studio provides mats, props and use of shower/hairdryer/facilities 15 minutes prior to class and for 30 minutes afterwards.
Places are free but you need to reserve a place. Please only book if you definitely plan to attend. Spaces are limited to 15 people per class and if you don’t turn up it means someone else could’ve taken part.
08:00 AM
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Beach clean
60 minutes
Brighton beach, Meet opposite the Brighton Centre, Brighton, BN1 2GR
Get some fresh sea air and exercise before spending the conference day indoors.
This session, run with Surfers Against Sewage Brighton and ethically driven Brighton-based digital agency Creative Bloom, offers a unique opportunity to meet and chat with some fellow delegates, not to mention the good feeling of doing something positive for Brighton seafront by collecting up some of the plastic waste and rubbish from the beach!
Meet opposite the Brighton Centre at 8am on the morning of the conference - look out for the Surfers Against Sewage flag and stand on the upper promenade. SAS will provide gloves, pickers and bags.
08:30 AM
Registration
60 minutes
Walk straight in if you've printed your badge at home or ask our team to print yours for you.
09:00 AM
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First time brightonSEO attendee session
30 minutes
East Bar, Brighton Centre
A chance for people attending brightonSEO for the first time to meet others in the same position and hear a little about how the event works from a member of the brightonSEO team.
09:30 AM
SEO Success
Auditorium 1
Rad Paluszak
From algorithmic penalty to 373% revenue increase (a case study)
Paul Ngoie
Crafting SEO strategies for longevity in a rapidly evolving digital landscape
Tom Vaughton
The good, the bad and the ugly of SEO Success
SGE & SERPs
Auditorium 2
Tom Capper
SGE is not the future of SERPs
Kapwom Dingis
SGE & the future of search for publishers
Marcus Tober
Google’s search strategy: balancing AI and market realities
Link Building
Syndicate 1&2
Hana Montgomery
How to run a global campaign, earning links internationally
James Wirth
Selling UP: quadruple your link budget by speaking “CMO”
Krzysztof Marzec
What kind of links Google loves?
Paid Search - Search and Social Advertising Show
Syndicate 3&4 - Search & Social Advertising Show
Sponsored by Diginius
Byron Tassoni-Resch
Building an automatic demand and supply model for paid search
Alex Hogan
Cost-effective tactics for navigating CPC surges
Chester Yang
Netflix ads: the game changer - who needs YouTube?
Ecommerce
Skyline
Lucia Dello
The key to supercharged e-commerce profits
Steve Paine
The best of women's fashion SEO
Julius HemingwayCameron Lyall
Mastering SEO scaling with a headless CMS
Panel: Analytics
Mass Media - the Internet Marketing Podcast stage
Ellie HughesJonathan MooreKiera MonaghanAnna Lewis
Analytics panel
10:40 AM
Break
30 minutes
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
11:10 AM
Onsite SEO
Auditorium 1
Emilio Takas
Thriving in competitive niches without backlinks
Tom Mansell
Winning in competitive verticals with an evidence-based SEO strategy
Abbie Dando
How to double your brand’s online revenue using SEO-driven blog content
Content Marketing
Auditorium 2
Maja Jovancevic
What happens to your website after you go viral?
John Forth
Creating compelling content in regulated industries
Ray Saddiq
Build relevant content by researching your audience on all organic channels
Effective SEO Implementation
Syndicate 1&2
Gus Pelogia
How to write THE perfect SEO ticket for your devs
Peace Itimi
Leveraging pillar SEO and localisation to enhance global online visibility
Stuart Tofts
Headless Commerce - Unleashing its Powers
Meta Paid Social - Search and Social Advertising Show
Syndicate 3&4 - Search & Social Advertising Show
Sponsored by Diginius
Jordan Munton
Using Zapier to automate and direct Facebook lead form data
Sarah Sal
What I learned auditing over 800 FB & LinkedIn ads accounts
Marcella Da Silva Monteiro
Unleashing the power of audience targeting in Meta
Future of Search
Skyline
Gerald Murphy
Search Engine Omnipresence: Why SEOs need to look beyond Google
Diane Kulseth
Why brand sentiment will be core to SEO in 2024 and how to maximize it
Fiona McGovern
SEO in the age of generative search
Panel: SEO site clinics
Mass Media - the Internet Marketing Podcast stage
Claire CarlileTom CapperSally RaymerDave Cousin
SEO site clinics panel
12:20 PM
Lunch
80 minutes
Head into Brighton to grab some lunch. There are lots of local options to try.
01:40 PM
Copywriting
Auditorium 1
Pascalle Bergmans
Stories that sell: turning lurkers into leads
Rin Hamburgh
How to leverage subject matter experts to create EEAT-boosting super content
Dixon Jones
Writing content that search engines (and humans) can really understand
Automation
Auditorium 2
Emilia Korczynska
How to produce 100s of posts with programmatic SEO without programming
Yvie Ansari
How to use AI to help build a winning content plan
Rachel Cryan
How whatsapp automation can massively increase conversions
Online PR
Syndicate 1&2
Cheryl Crossley
Measure your PR success without focusing on just volume metrics
Sarah-Jayne Taylorson
How to use TikTok for reactive campaigns
Andrew Holland
Entity lifting: the PR link technique that future proofs rankings
Google PPC - Search and Social Advertising Show
Syndicate 3&4 - Search & Social Advertising Show
Sponsored by Diginius
Cathryn Stormont
PMax is not just for sales it can be for leads too
Kyle Johnson
From keywords to conversations: unveiling the shift in advertising
Chester ScottJames Coombs
Tackling hidden causes of wasted ad spend
Tech SEO
Skyline
David Gossage
Understand and create Xpath for almost any custom extraction
Sally Raymer
Information architecture for enterprise sites
Mark Stanford-Janes
The IKEA flatpack guide to rendering
WIX SERP's up podcast - SEO as a team sport
Mass Media - the Internet Marketing Podcast stage
Crystal CarterCarmen DominguezSukhjinder SinghGrace FrohlichBarry Adams
WIX SERP's Up live: SEO as a team sport
02:50 PM
Break
30 minutes
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
03:20 PM
Keyword Research
Auditorium 1
Billie Geena Hyde
Guess who's map, map again, keyword map, tell a friend
Christopher Hofman Laursen
How to categorize keywords with Power BI and ChatGPT
Daniel Axelsson
Scaling keyword research and making sense of the data
Branding
Auditorium 2
Annika Haataja
How to diagnose your brand SEO health issues
Kineta Kelsall
Mastering thought leadership in business marketing
Becky Simms
The science of making your brand irresistible in search
SEO Analysis
Syndicate 1&2
Ray Grieselhuber
Going beyond "what happened?" in SERP analytics
Matt Greenwood
Filter magic: a beginner’s guide to using Regex
Nabeel Tanveer
Scaling up your SEO with Google BigQuery
Lead Gen - Search and Social Advertising Show
Syndicate 3&4 - Search & Social Advertising Show
Sponsored by Diginius
Veronica Ruiz
Lead gen for ecomm?
Ethan Lambert
Behind the scenes of successfully running PPC for lead generation
Charley Brennand
The importance of story telling for lead generation
Local SEO
Skyline
Claire Carlile
All killer NO filler - metrics that matter in local SEO
Michel van Luijtelaar
New developments in local SEO for MLBs
Sebastian HauchJaime Arribas
Cracking open the local SEO bucket: 5 finger-lickin' strategies for 2024
Panel: Ecommerce SEO
Mass Media - the Internet Marketing Podcast stage
Neha KhannaLorcan FearonLucia DelloCaleb Chatfield
Ecommerce SEO panel
04:30 PM
Break
30 minutes
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
04:50 PM
Content Success
Auditorium 1
Natalie Arney
Reduce, reuse, recycle your way to content success
Zoe Burke
How to read your audience’s mind: creating content that converts
Erik Wikander
Will SEO die? The future of search and content marketing in a post AI world
Usability & Accessibility
Auditorium 2
Emily Goodyear
Experience counts: why SEO needs a name change
Damien Robert
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Collette Masso del Llano
Addressing the gap between customer experience and SEO
AI & SEO
Syndicate 1&2
Samanyou Garg
Beyond ChatGPT: secrets to dominating SEO and captivating content with AI
Dan Taylor
AI, SGE, helpful content... communicating SEO risk potential to stakeholders
Michael Curtis
How embeddings & vector databases can change how the web is created
Paid Social - Search and Social Advertising Show
Syndicate 3&4 - Search & Social Advertising Show
Sponsored by Diginius
Carla Rovaris
The importance of AI in Meta
Danielle Gipps
Treat your social strategy like TV advertising and start selling stories
Giorgia Piccolo
Embracing change: prepare your strategy for a cookieless future
International SEO
Skyline
Lau Miguez
How to ideate for different markets considering cultural nuances
Anna Giles
Keyword research & MTPE : the key to multilingual SEO success
Tanvir Ali
Hreflang out with me to find out how to get stakeholder buy-in
Panel: Link building
Mass Media - the Internet Marketing Podcast stage
Hana MontgomeryDixon JonesOlivia BenceVince Nero
Link building panel
05:45 PM
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Drinks reception
90 minutes
Brighton Centre, Brighton Centre, Kings Road, Brighton, BN1 2GR
Immediately after the conference ends, you can use your drink voucher in our on-site bars for a free drink and enjoy some of the entertainment we’ve got planned.
Expect retro game consoles & arcade machines, sock puppet crafting, mindful colouring, table football tables, air hockey and pool.
No additional ticket required if you’re at the event already.
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Women in Tech SEO meet & greet drinks
60 minutes
2Bar (beside Auditorium 2), Brighton Centre, BN1 2GR
An opportunity for Women in Tech SEO members to meet one another, discuss how the day went, and make plans to attend the after party together. Open to Women in Tech SEO community members at the conference. No ticket needed, just show up.
06:30 PM
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Lumar Thursday party
Patterns, 10 Marine Parade, Brighton, BN2 1TL
Sponsored by Lumar
Catch up with old SEO friends and make some new ones. Reinvigorate after a long day’s travel, let your hair down, and enjoy some tunes & beverages of your choice at Patterns Bar.
Even better? Grab a drink (on Lumar) at the bar and let Lumar help you get the party started with great vibes and great company.
You won't need to book a ticket in advance to attend, but our drinks vouchers will be dished out at the door on a first come, first served basis. You'll also need to bring your brightonSEO badge (and lanyard if you've collected it.)
This event is sponsored by Lumar, so we'd like to scan your brightonSEO badge on the way in and pass your details on to them in order that they can contact you with direct marketing about the marvellous things they do.