![April 2024 video bundle](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fb9fd448899f77b1a263ebc6133b4dadab43f795b-1359x796.jpg%3Fauto%3Dformat&w=3840&q=75)
The world's biggest search conference
Helping search marketers meet, learn, and do their jobs a little better
25 & 26 April 2024
Stream the talks from April 2024's conference
![April 2024 video bundle](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fb9fd448899f77b1a263ebc6133b4dadab43f795b-1359x796.jpg%3Fauto%3Dformat&w=3840&q=75)
Loved a talk and want to rewatch it?
Missed some details a speaker shared?
Couldn't be in two places at once so want to catch the talks you missed?
Couldn't make it to the conference at all and want to see what all the fuss was about?
Our bite-size 20 minute talks are a great way to refresh and expand your knowledge whether you're sitting down to really focus or just want something on in the background while you're working.
Browse April 2024 slide decks
Order the April 2024 video bundle
DETAILS FOR YOUR DIARY
April 2024 brightonSEO schedule
Time Slots
07:30 AM
majorActivity
5k Seafront Run
60 minutes
Brighton seafront, outside the Brighton Centre, Brighton, BN1 2GR
Kick start your day at the conference with the brightonSEO seafront run - a great conversation-inclined run in along the shoreline and back. Get your blood pumping before a whole day of learning.
The run, typically led by male and female runners from local group RunPals, will be inclusive of any ability, so you can choose how fast or slow you go – every ability is welcome.
Pre-registration is required but free, and will open nearer the date.
majorActivity
Yoga in the Lanes
60 minutes
Yoga in the Lanes, 67 Middle Street, Brighton, BN1 1AL
Enjoy a calming yoga class to counteract your brain getting busy at the conference.
The class is lead by experienced local yoga instructors and the studio provides mats, props and use of shower/hairdryer/facilities 15 minutes prior to class and for 30 minutes afterwards.
Places are free but you need to reserve a place. Please only book if you definitely plan to attend. Spaces are limited to 15 people per class and if you don’t turn up it means someone else could’ve taken part.
08:00 AM
majorActivity
Beach clean
60 minutes
Brighton beach, Meet opposite the Brighton Centre, Brighton, BN1 2GR
Get some fresh sea air and exercise before spending the conference day indoors.
This session, run with Surfers Against Sewage Brighton and ethically driven Brighton-based digital agency Creative Bloom, offers a unique opportunity to meet and chat with some fellow delegates, not to mention the good feeling of doing something positive for Brighton seafront by collecting up some of the plastic waste and rubbish from the beach!
Meet opposite the Brighton Centre at 8am on the morning of the conference - look out for the Surfers Against Sewage flag and stand on the upper promenade. SAS will provide gloves, pickers and bags.
08:30 AM
Registration
60 minutes
Walk straight in if you've printed your badge at home or ask our team to print yours for you.
09:00 AM
majorActivity
First time brightonSEO attendee session
30 minutes
East Bar, Brighton Centre
A chance for people attending brightonSEO for the first time to meet others in the same position and hear a little about how the event works from a member of the brightonSEO team.
09:30 AM
SEO Success
Auditorium 1
![Rad Paluszak](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F2ffc96ebbd226e6116747256c897f9a8b1ce30e3-2144x2144.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Rad Paluszak
From algorithmic penalty to 373% revenue increase (a case study)
![Paul Ngoie](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F2611762105a7ab5c9758119e3d4f2876f55c875f-400x400.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Paul Ngoie
Crafting SEO strategies for longevity in a rapidly evolving digital landscape
![Tom Vaughton](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F27f6919579a7020a059088b97d7269e4d88ddd8d-383x383.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Tom Vaughton
The good, the bad and the ugly of SEO Success
SGE & SERPs
Auditorium 2
![Tom Capper](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F91e2e59a2d4f954f47ee82e67aa0fb43a51da7d8-690x1024.webp%3Frect%3D0%2C167%2C690%2C690%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Tom Capper
SGE is not the future of SERPs
![Kapwom Dingis](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F6362f9bc5701fa9ad650e97091176b9f3f73f3f2-3200x3203.jpg%3Frect%3D0%2C2%2C3200%2C3200%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Kapwom Dingis
SGE & the future of search for publishers
![headshot of Marcus Tober](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F3e9d558d071ca63eec445e3da6672e101f75e087-400x400.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Marcus Tober
Google’s search strategy: balancing AI and market realities
Link Building
Syndicate 1&2
![Hana Montgomery](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F7693a28b2e13dc02aa6fa75e983b8f64cbf3d9d0-428x428.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Hana Montgomery
How to run a global campaign, earning links internationally
![Image of James Wirth](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F0788e22f6c7cc5b7f2cfaaec6675cbf2b4467918-1689x2217.jpg%3Frect%3D0%2C265%2C1689%2C1689%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
James Wirth
Selling UP: quadruple your link budget by speaking “CMO”
![Image of Krzysztof Marzec](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F418e3a9f1da18dab90ea097871dc1ad00497450f-3313x4969.jpg%3Frect%3D0%2C829%2C3313%2C3313%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Krzysztof Marzec
What kind of links Google loves?
Paid Search - Search and Social Advertising Show
Syndicate 3&4 - Search & Social Advertising Show
Sponsored by Diginius
![Byron Tassoni-Resch](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F6f6699236e5aefee5f538aa55563b6635efda7c6-2155x2314.jpg%3Frect%3D0%2C80%2C2155%2C2155%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Byron Tassoni-Resch
Building an automatic demand and supply model for paid search
![Image of Alex Hogan](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F2850aeb0d3975016fc77fc2c8475cad1473f502b-300x300.webp%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Alex Hogan
Cost-effective tactics for navigating CPC surges
![Chester Yang](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fcb6a155939d600143a6267cdf9a43e34d3ffb8fb-800x800.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Chester Yang
Netflix ads: the game changer - who needs YouTube?
Ecommerce
Skyline
![Lucia Dello](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F591e5e9c8d01db53bf916e4f517cba68be9cf0e4-300x300.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Lucia Dello
The key to supercharged e-commerce profits
![Steve Paine](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fd7bde1803e8236396c2f8d3edcea204114cde462-3240x3241.jpg%3Frect%3D0%2C1%2C3240%2C3240%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Steve Paine
The best of women's fashion SEO
![Image of Julius Hemingway](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fbc33d27eb1d0a2d381b9c73c876c1974adc63517-2634x3293.jpg%3Frect%3D0%2C330%2C2634%2C2634%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Image of Cameron Lyall](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Faef2f687147a025cbdbc8e89b0d48b1e8c735351-1644x1970.png%3Frect%3D0%2C163%2C1644%2C1644%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Julius HemingwayCameron Lyall
Mastering SEO scaling with a headless CMS
Panel: Analytics
Mass Media
![Patrick Stox](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F19102ff98db5ba6bd7ebf8067d9911f669300018-1301x1300.jpg%3Frect%3D1%2C0%2C1300%2C1300%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Anna Rowlinson](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fc1e3c88587440d9614faac5e35d376223551d513-800x800.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Gareth Beck](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F2f14e70176e88b98f9cac3f1ce3f45434b4f3865-398x398.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Natasha Burtenshaw-deVries](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Ff7dfbde6eba3956c166250018699b3409aa19f60-1280x1920.jpg%3Frect%3D0%2C320%2C1280%2C1280%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Patrick StoxAnna RowlinsonGareth BeckNatasha Burtenshaw-deVries
Analytics panel
10:40 AM
Break
30 minutes
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
11:10 AM
Onsite SEO
Auditorium 1
![Emilio Takas](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F8898916e377916efc575dbf0923badc1c3aea756-1100x1100.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Emilio Takas
Thriving in competitive niches without backlinks
![Image of Tom Mansell, Croud](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fa2f28aa904b9428d6f719489dd048b59fe91551f-4160x6240.jpg%3Frect%3D0%2C1040%2C4160%2C4160%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Tom Mansell
Winning in competitive verticals with an evidence-based SEO strategy
![Abbie Dando headshot](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F2b11ebe845a4a1f1cfeeab828bb2bc931634964b-896x909.jpg%3Frect%3D0%2C7%2C896%2C896%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Abbie Dando
How to double your brand’s online revenue using SEO-driven blog content
Content Marketing
Auditorium 2
![Maja Jovancevic](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fd05e66110dacb4750a8b827351e2106aa78abf4c-1092x1092.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Maja Jovancevic
What happens to your website after you go viral?
![John Forth](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F7b98c31c42b921bccf976b0b7d1ba5eae24af001-302x405.jpg%3Frect%3D0%2C52%2C302%2C302%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
John Forth
Creating compelling content in regulated industries
![Ray Saddiq](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fd7908fcdb1afda41dac7e8ea1d679cbd3ca7a201-200x200.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Ray Saddiq
Build relevant content by researching your audience on all organic channels
Effective SEO Implementation
Syndicate 1&2
![Gus Pelogia](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fc9ad23ad771d00c1a511c11bb7b4f619c3a67292-7253x4635.jpg%3Frect%3D1310%2C0%2C4635%2C4635%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Gus Pelogia
How to write THE perfect SEO ticket for your devs
![Peace Itimi](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F3475a52adca148787e6f57d9c5e64e120c2adcc8-2008x1900.jpg%3Frect%3D54%2C0%2C1900%2C1900%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Peace Itimi
Leveraging pillar SEO and localisation to enhance global online visibility
![Stuart Tofts](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Ffa848acd7b31d68f7fed64749c3638e3a751732c-1286x1600.jpg%3Frect%3D0%2C205%2C1286%2C1286%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Stuart Tofts
Headless Commerce - Unleashing its Powers
Meta Paid Social - Search and Social Advertising Show
Syndicate 3&4 - Search & Social Advertising Show
Sponsored by Diginius
![Jordan Munton](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F450af561ba58cdf7a937688eb10292d7b226d0ab-813x1080.jpg%3Frect%3D0%2C134%2C813%2C813%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Jordan Munton
Using Zapier to automate and direct Facebook lead form data
![Sarah Sal](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fcabb117a82983b75c78d4e9fb647ff8201bcbd55-2229x2218.jpg%3Frect%3D6%2C0%2C2218%2C2218%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Sarah Sal
What I learned auditing over 800 FB & LinkedIn ads accounts
![Image of Marcella Da Silva Monteiro](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F09d62398544cc9bd4a2d92734da173fa873ce132-375x666.png%3Frect%3D0%2C146%2C375%2C375%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Marcella Da Silva Monteiro
Unleashing the power of audience targeting in Meta
Future of Search
Skyline
![photo of Gerald Murphy](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fd160ee094b2121c14fb6d770bd3647aa0f484716-768x1024.jpg%3Frect%3D0%2C128%2C768%2C768%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Gerald Murphy
Search Engine Omnipresence: Why SEOs need to look beyond Google
![Image of Diane Kulseth](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F6a1e6182b7a1d5586bf807549f20bde0ca5e2feb-1365x2048.jpg%3Frect%3D0%2C342%2C1365%2C1365%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Diane Kulseth
Why brand sentiment will be core to SEO in 2024 and how to maximize it
![Image of Fiona McGovern](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F5c5e32173d861fcbabf7fa6fd7669f8e04d47a80-1076x1600.jpg%3Frect%3D0%2C262%2C1076%2C1076%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Fiona McGovern
SEO in the age of generative search
Panel: SEO site clinics
Mass Media
![Claire Carlile](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F177f3aafb2bf8ccccf3dcab516a1869b556d7247-680x680.webp%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Tom Capper](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F91e2e59a2d4f954f47ee82e67aa0fb43a51da7d8-690x1024.webp%3Frect%3D0%2C167%2C690%2C690%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Sally Raymer](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fb177a2bb167cc0d90ea01df84ad084e8196544ca-1206x1251.jpg%3Frect%3D0%2C23%2C1206%2C1206%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Dave Cousin](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fb9ef785141869866e3891e13f5b9e1fa1d6a5217-1080x1080.png%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Claire CarlileTom CapperSally RaymerDave Cousin
SEO site clinics panel
12:20 PM
Lunch
80 minutes
Head into Brighton to grab some lunch. There are lots of local options to try, check out Nat's Brighton food guide for ideas.
01:40 PM
Copywriting
Auditorium 1
![Pascalle Bergmans](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F88dd952bc4de204e2907ee7c9b642958f1e5eb23-1670x1682.jpg%3Frect%3D0%2C6%2C1670%2C1670%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Pascalle Bergmans
Stories that sell: turning lurkers into leads
![Rin Hamburgh](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F120779a51171f17e60c9f06c354174493cd39f97-1518x1536.jpg%3Frect%3D0%2C9%2C1518%2C1518%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Rin Hamburgh
How to leverage subject matter experts to create EEAT-boosting super content
![Dixon Jones](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F051a25298072a0446d5d5175fa3f5da654640737-300x300.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Dixon Jones
Writing content that search engines (and humans) can really understand
Automation
Auditorium 2
![Emilia Korczynska](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fbcbcad02104c0f11245eb4d1244b12823eec3ec9-345x480.png%3Frect%3D0%2C68%2C345%2C345%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Emilia Korczynska
How to produce 100s of posts with programmatic SEO without programming
![Yvie Ansari](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F71afb4e21cd4434c109249dbf608456cead353c5-427x392.jpg%3Frect%3D18%2C0%2C392%2C392%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Yvie Ansari
How to use AI to help build a winning content plan
![Rachel Cryan](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F306b5ce27fa7aa2c88c3194d26865bd55be1bca0-1000x1000.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Rachel Cryan
How whatsapp automation can massively increase conversions
Online PR
Syndicate 1&2
![Cheryl Crossley](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F31c47d4f2eb654d53d0c04e50e38ce305d7f6a2c-200x200.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Cheryl Crossley
Measure your PR success without focusing on just volume metrics
![Sarah-Jayne Taylorson](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fbe267cb28eba1e576e755bd61996bed1e2f553df-2390x3156.jpg%3Frect%3D0%2C383%2C2390%2C2390%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Sarah-Jayne Taylorson
How to use TikTok for reactive campaigns
![Andrew Holland](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F8d129cd9fb7a552221665c642c1ea114c16755d1-500x500.png%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Andrew Holland
Entity lifting: the PR link technique that future proofs rankings
Google PPC - Search and Social Advertising Show
Syndicate 3&4 - Search & Social Advertising Show
Sponsored by Diginius
![Cathryn Stormont](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F3c20387e9761e7d780e0a129f0d132180b88cdfc-770x798.webp%3Frect%3D0%2C14%2C770%2C770%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Cathryn Stormont
PMax is not just for sales it can be for leads too
![Kyle Johnson](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F0be4ffd470cd9494fe94aa037827afac948b379a-800x800.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Kyle Johnson
From keywords to conversations: unveiling the shift in advertising
![Chester Scott headshot](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fa5d5bd474cbbf03490e14bb69906c63c6c464f71-3333x5000.jpg%3Frect%3D462%2C591%2C2637%2C2637%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![James Coombs headshot](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F3b14872ac32ba75505be5d050e71204c6b2156e7-800x800.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Chester ScottJames Coombs
Tackling hidden causes of wasted ad spend
Tech SEO
Skyline
![David Gossage](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Faeadd36b380cb59eaa10f03126f615b2e6781023-800x800.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
David Gossage
Understand and create Xpath for almost any custom extraction
![Sally Raymer](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fb177a2bb167cc0d90ea01df84ad084e8196544ca-1206x1251.jpg%3Frect%3D0%2C23%2C1206%2C1206%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Sally Raymer
Information architecture for enterprise sites
![Mark Stanford James](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F98bcf0703a6a9f904fea3ab80b982b471772b93b-4679x3464.jpg%3Frect%3D608%2C0%2C3464%2C3464%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Mark Stanford-Janes
The IKEA flatpack guide to rendering
WIX SERP's up podcast - SEO as a team sport
Mass Media
![Crystal Carter](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F8997b2c4d605b4b85cc3c7ade0f7ffcd4c7ae948-981x875.jpg%3Frect%3D54%2C0%2C875%2C875%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Carmen Rodriguez](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F1cde8b4b0f5c55e19261d8d286ea61defc606fe3-2728x2999.jpg%3Frect%3D0%2C136%2C2728%2C2728%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Sukhjinder Singh](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Ffec4b6b8ab7f0bc649775268c4336d7ea91c1d75-1500x1548.jpg%3Frect%3D0%2C24%2C1500%2C1500%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Grace Frohlich](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F3e6b602ca94d9fd8c614a1e8c0e575d29d7a3461-2501x2500.jpg%3Frect%3D1%2C0%2C2500%2C2500%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Image of Barry Adams](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fc258168d8ce7bb37c8185e3aabcbcd6d749ca7a8-1856x1856.png%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Crystal CarterCarmen DominguezSukhjinder SinghGrace FrohlichBarry Adams
WIX SERP's Up live: SEO as a team sport
02:50 PM
Break
30 minutes
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
03:20 PM
Keyword Research
Auditorium 1
![Billie Geena Hyde](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fa3f4f460aca0902c7fcc0d3fc5571f299a15ed33-400x400.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Billie Geena Hyde
Guess who's map, map again, keyword map, tell a friend
![Christopher Hofman Laursen](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Ffd8db77594aafa658ff7cc3f2af6ad9ffa606064-200x200.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Christopher Hofman Laursen
How to categorize keywords with Power BI and ChatGPT
![Daniel Axelsson](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fe3547f9647fd03576638f232a037db0d821bd4fe-2614x2591.jpg%3Frect%3D12%2C0%2C2591%2C2591%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Daniel Axelsson
Scaling keyword research and making sense of the data
Branding
Auditorium 2
![Annika Haataja](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F3b4670438804a69510827a18b48ce3e011e17ef6-863x795.png%3Frect%3D35%2C0%2C795%2C795%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Annika Haataja
How to diagnose your brand SEO health issues
![Kineta Kelsall](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fa544ba322c0d4601ff01ee26570048addd43a7ce-800x800.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Kineta Kelsall
Mastering thought leadership in business marketing
![Becky Simms](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fb07c3e96da109d0d0b2d99898744edd1c8de6f08-1546x1546.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Becky Simms
The science of making your brand irresistible in search
SEO Analysis
Syndicate 1&2
![Ray Grieselhuber headshot](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F11cd63e2efc5909545148a086a30910092726aae-1062x927.jpg%3Frect%3D68%2C0%2C927%2C927%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Ray Grieselhuber
Going beyond "what happened?" in SERP analytics
![Matt Greenwood](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F605bf23ab9302d5d11efd72eab711d44a9bb8a07-2728x3000.jpg%3Frect%3D0%2C136%2C2728%2C2728%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Matt Greenwood
Filter magic: a beginner’s guide to using Regex
![Nabeel Tanveer](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F7918bf5525a28a366ec25624815f7fdc00923463-200x200.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Nabeel Tanveer
Scaling up your SEO with Google BigQuery
Lead Gen - Search and Social Advertising Show
Syndicate 3&4 - Search & Social Advertising Show
Sponsored by Diginius
![Veronica Ruiz](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fdc9f1ff35ae033ec48385997a25d44ee31876228-692x923.jpg%3Frect%3D0%2C116%2C692%2C692%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Veronica Ruiz
Lead gen for ecomm?
![Ethan Lambert](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F3201c97f44d4492b30ebff47963b372704da3788-2000x3000.jpg%3Frect%3D0%2C500%2C2000%2C2000%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Ethan Lambert
Behind the scenes of successfully running PPC for lead generation
![Image of Charley Brennand](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fec74c976c1f935230e68deca2162e4bfeb3c90e0-320x320.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Charley Brennand
The importance of story telling for lead generation
Local SEO
Skyline
![Claire Carlile](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F177f3aafb2bf8ccccf3dcab516a1869b556d7247-680x680.webp%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Claire Carlile
All killer NO filler - metrics that matter in local SEO
![Michel van Luijtelaar](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F85ce1fa3471baae191ff73cd9c14850d00d4fc86-960x960.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Michel van Luijtelaar
New developments in local SEO for MLBs
![Image of Sebastian Hauch](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F92fa76b4e5ca16fffed2ed2c62351adced0bb843-2806x3508.jpg%3Frect%3D0%2C351%2C2806%2C2806%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Image of Jaime Arribas](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F63d97f841865e91d246e77d0e2c6690be2c5d4c8-1206x904.jpg%3Frect%3D151%2C0%2C904%2C904%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Sebastian HauchJaime Arribas
Cracking open the local SEO bucket: 5 finger-lickin' strategies for 2024
Panel: Ecommerce SEO
Mass Media
![Neha Kanna](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fe5b52eb09f95aa0a7d0df864893d92c75262592b-3457x5194.jpg%3Frect%3D0%2C869%2C3457%2C3457%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Lorcan Fearon](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F9ad2218b446f6511d6b58afb937026c3941fb39c-800x800.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Lucia Dello](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F591e5e9c8d01db53bf916e4f517cba68be9cf0e4-300x300.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Image of Caleb Chatfield](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fb9a1a956aee6804d0e4ddd4cbe699445004977f7-1890x2987.jpg%3Frect%3D0%2C549%2C1890%2C1890%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Neha KhannaLorcan FearonLucia DelloCaleb Chatfield
Ecommerce SEO panel
04:30 PM
Break
30 minutes
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
04:50 PM
Content Success
Auditorium 1
![Natalie Arney](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F4eece3a9ae9441ed9ea793ee9acb88327d1cc4d5-400x400.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Natalie Arney
Reduce, reuse, recycle your way to content success
![Zoe Burke](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Feaa36459ded32ea4bd662610cc293632c4c54919-3024x4032.jpg%3Frect%3D0%2C504%2C3024%2C3024%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Zoe Burke
How to read your audience’s mind: creating content that converts
![Image of Erik Wikander](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fd753a2ae846f3f6b467c92a74d233de84e6727de-640x732.png%3Frect%3D0%2C46%2C640%2C640%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Erik Wikander
Will SEO die? The future of search and content marketing in a post AI world
Usability & Accessibility
Auditorium 2
![Image of Emily Goodyear](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F5bbd6bf87dbc0ac450532f62361ca1efb269b246-2316x3088.jpg%3Frect%3D0%2C386%2C2316%2C2316%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Emily Goodyear
Experience counts: why SEO needs a name change
![Damien Robert](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Ff16bf5a22af5c93504d1d1be7a62d901317861c0-3786x4733.jpg%3Frect%3D0%2C474%2C3786%2C3786%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Damien Robert
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
![Collette Masso del Llano](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fec6ead200111a2b7cf01d0eafba72bc36fdec393-1920x3412.jpg%3Frect%3D0%2C746%2C1920%2C1920%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Collette Masso del Llano
Addressing the gap between customer experience and SEO
AI & SEO
Syndicate 1&2
![Image of Samanyou Garg](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fa7b7673888e8eb135720790f9a4bbf909402dd03-4000x6000.jpg%3Frect%3D0%2C1000%2C4000%2C4000%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Samanyou Garg
Beyond ChatGPT: secrets to dominating SEO and captivating content with AI
![Dan Taylor](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fbdd2da822257cc22122d00b1bee8f4e7f792439f-642x642.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Dan Taylor
AI, SGE, helpful content... communicating SEO risk potential to stakeholders
![Michael Curtis](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fadab155ea168325bd94bfa213d49691dcc9edd19-2316x3088.jpg%3Frect%3D0%2C386%2C2316%2C2316%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Michael Curtis
How embeddings & vector databases can change how the web is created
Paid Social - Search and Social Advertising Show
Syndicate 3&4 - Search & Social Advertising Show
Sponsored by Diginius
![Carla Rovaris](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fc114b51d9b128049c8baae2baad6fd971ff488e1-640x641.jpg%3Frect%3D0%2C1%2C640%2C640%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Carla Rovaris
The importance of AI in Meta
![Danielle Gipps](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fa8ef2a7d33ff8235763ea581c801952f4b324f5c-3942x4927.jpg%3Frect%3D0%2C493%2C3942%2C3942%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Danielle Gipps
Treat your social strategy like TV advertising and start selling stories
![Image of Giorgia Piccolo](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2Fa7c59d57cb2a1837343a2433d7937e4067fef93c-512x512.png%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Giorgia Piccolo
Embracing change: prepare your strategy for a cookieless future
International SEO
Skyline
![Lau Miguez](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F3350dc77fa5d01fca40e15c18e033009e4af24ae-782x980.png%3Frect%3D0%2C99%2C782%2C782%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Lau Miguez
How to ideate for different markets considering cultural nuances
![Anna Giles headshot](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F08fd0dc526d90af634dfcad409b2af43dd50faad-422x591.jpg%3Frect%3D0%2C85%2C422%2C422%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Anna Giles
Keyword research & MTPE : the key to multilingual SEO success
![Tanvir Ali](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F9df2f29018cee5b991aeef0a762c6b10be6f86b5-750x750.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Tanvir Ali
Hreflang out with me to find out how to get stakeholder buy-in
Panel: Link building
Mass Media
![Hana Montgomery](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F7693a28b2e13dc02aa6fa75e983b8f64cbf3d9d0-428x428.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Dixon Jones](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F051a25298072a0446d5d5175fa3f5da654640737-300x300.jpg%3Fw%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Olivia Bence](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F15ee1a5c36b85b3353adb52f7768af8405f24f2e-5472x3648.jpg%3Frect%3D912%2C0%2C3648%2C3648%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
![Image of Vince Nero](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fuk-dataset%2F938ccc8de588c000b11b4d6b22e1feea1356362c-749x811.jpg%3Frect%3D0%2C32%2C749%2C749%26w%3D56%26h%3D56%26auto%3Dformat&w=3840&q=75)
Hana MontgomeryDixon JonesOlivia BenceVince Nero
Link building panel
05:45 PM
majorActivity
Drinks reception
90 minutes
Brighton Centre, Brighton Centre, Kings Road, Brighton, BN1 2GR
Immediately after the conference ends, you can use your drink voucher in our on-site bars for a free drink and enjoy some of the entertainment we’ve got planned.
Expect retro game consoles & arcade machines, sock puppet crafting, mindful colouring, table football tables, air hockey and pool.
No additional ticket required if you’re at the event already.
majorActivity
Women in Tech SEO meet & greet drinks
60 minutes
2Bar (beside Auditorium 2), Brighton Centre, BN1 2GR
An opportunity for Women in Tech SEO members to meet one another, discuss how the day went, and make plans to attend the after party together. Open to Women in Tech SEO community members at the conference. No ticket needed, just show up.
06:30 PM
majorActivity
Lumar Thursday party
Patterns, 10 Marine Parade, Brighton, BN2 1TL
Sponsored by Lumar
Catch up with old SEO friends and make some new ones. Reinvigorate after a long day’s travel, let your hair down, and enjoy some tunes & beverages of your choice at Patterns Bar.
Even better? Grab a drink (on Lumar) at the bar and let Lumar help you get the party started with great vibes and great company.
You won't need to book a ticket in advance to attend, but our drinks vouchers will be dished out at the door on a first come, first served basis. You'll also need to bring your brightonSEO badge (and lanyard if you've collected it.)
This event is sponsored by Lumar, so we'd like to scan your brightonSEO badge on the way in and pass your details on to them in order that they can contact you with direct marketing about the marvellous things they do.