The world's biggest search conference

Helping search marketers meet, learn, and do their jobs a little better

25 & 26 April 2024

Stream the talks from April 2024's conference

April 2024 video bundle

Loved a talk and want to rewatch it?

Missed some details a speaker shared?

Couldn't be in two places at once so want to catch the talks you missed?

Couldn't make it to the conference at all and want to see what all the fuss was about?

Our bite-size 20 minute talks are a great way to refresh and expand your knowledge whether you're sitting down to really focus or just want something on in the background while you're working.


Order the April 2024 video bundle

DETAILS FOR YOUR DIARY

April 2024 brightonSEO schedule

07:30 AM

5k Seafront Run

60 minutes

Brighton seafront, outside the Brighton Centre, Brighton, BN1 2GR

Kick start your day at the conference with the brightonSEO seafront run - a great conversation-inclined run in along the shoreline and back. Get your blood pumping before a whole day of learning.

The run, typically led by male and female runners from local group RunPals, will be inclusive of any ability, so you can choose how fast or slow you go – every ability is welcome.

Pre-registration is required but free, and will open nearer the date.

Yoga in the Lanes

60 minutes

Yoga in the Lanes, 67 Middle Street, Brighton, BN1 1AL

Enjoy a calming yoga class to counteract your brain getting busy at the conference.

The class is lead by experienced local yoga instructors and the studio provides mats, props and use of shower/hairdryer/facilities 15 minutes prior to class and for 30 minutes afterwards.

Places are free but you need to reserve a place. Please only book if you definitely plan to attend. Spaces are limited to 15 people per class and if you don’t turn up it means someone else could’ve taken part.

08:00 AM

Beach clean

60 minutes

Brighton beach, Meet opposite the Brighton Centre, Brighton, BN1 2GR

Get some fresh sea air and exercise before spending the conference day indoors.

This session, run with Surfers Against Sewage Brighton and ethically driven Brighton-based digital agency Creative Bloom, offers a unique opportunity to meet and chat with some fellow delegates, not to mention the good feeling of doing something positive for Brighton seafront by collecting up some of the plastic waste and rubbish from the beach!

Meet opposite the Brighton Centre at 8am on the morning of the conference - look out for the Surfers Against Sewage flag and stand on the upper promenade. SAS will provide gloves, pickers and bags.

#PlasticFreeCoastlines

08:30 AM

Registration

60 minutes

Walk straight in if you've printed your badge at home or ask our team to print yours for you.

09:00 AM

First time brightonSEO attendee session

30 minutes

East Bar, Brighton Centre

A chance for people attending brightonSEO for the first time to meet others in the same position and hear a little about how the event works from a member of the brightonSEO team.

10:40 AM

Break

30 minutes

A chance to browse our exhibition area, get some fresh air or chat to other attendees.

11:10 AM

Onsite SEO

Auditorium 1

Emilio Takas
Emilio Takas

Thriving in competitive niches without backlinks

Image of Tom Mansell, Croud
Tom Mansell

Winning in competitive verticals with an evidence-based SEO strategy

Abbie Dando headshot
Abbie Dando

How to double your brand’s online revenue using SEO-driven blog content

Content Marketing

Auditorium 2

Maja Jovancevic
Maja Jovancevic

What happens to your website after you go viral?

John Forth
John Forth

Creating compelling content in regulated industries

Ray Saddiq
Ray Saddiq

Build relevant content by researching your audience on all organic channels

Effective SEO Implementation

Syndicate 1&2

Gus Pelogia
Gus Pelogia

How to write THE perfect SEO ticket for your devs

Peace Itimi
Peace Itimi

Leveraging pillar SEO and localisation to enhance global online visibility

Stuart Tofts
Stuart Tofts

Headless commerce in action

Meta Paid Social - Search and Social Advertising Show

Syndicate 3&4 - Search & Social Advertising Show

Sponsored by Diginius

Jordan Munton
Jordan Munton

Using Zapier to automate and direct Facebook lead form data

Sarah Sal
Sarah Sal

What I learned auditing over 800 FB & LinkedIn ads accounts

Image of Marcella Da Silva Monteiro
Marcella Da Silva Monteiro

Unleashing the power of audience targeting in meta

Future of Search

Skyline

photo of Gerald Murphy
Gerald Murphy

Search Engine Omnipresence: Why SEOs need to look beyond Google

Image of Diane Kulseth
Diane Kulseth

Why brand sentiment will be core to SEO in 2024 and how to maximize it

Image of Fiona McGovern
Fiona McGovern

SEO in the age of generative search

Panel: SEO site clinics

Mass Media

Claire Carlile
Tom Capper
Sally Raymer
Dave Cousin
Claire CarlileTom CapperSally RaymerDave Cousin

SEO site clinics panel

12:20 PM

Lunch

80 minutes

01:40 PM

Copywriting

Auditorium 1

Pascalle Bergmans
Pascalle Bergmans

Stories that sell: turning lurkers into leads

Rin Hamburgh
Rin Hamburgh

How to leverage subject matter experts to create EEAT-boosting super content

Dixon Jones
Dixon Jones

Writing content that search engines (and humans) can really understand

Automation

Auditorium 2

Emilia Korczynska
Emilia Korczynska

How to produce 100s of posts with programmatic SEO without programming

Yvie Ansari
Yvie Ansari

How to use AI to help build a winning content plan

Rachel Cryan
Rachel Cryan

How whatsapp automation can massively increase conversions

Online PR

Syndicate 1&2

Cheryl Crossley
Cheryl Crossley

Measure your PR success without focusing on just volume metrics

Sarah-Jayne Taylorson
Sarah-Jayne Taylorson

How to use TikTok for reactive campaigns

Image of Jane Hunt
Jane Hunt

Effective links or brand death: how to earn and measure them

Google PPC - Search and Social Advertising Show

Syndicate 3&4 - Search & Social Advertising Show

Sponsored by Diginius

Cathryn Stormont
Cathryn Stormont

PMax is not just for sales it can be for leads too

Kyle Johnson
Kyle Johnson

From keywords to conversations: unveiling the shift in advertising

Chester Scott headshot
James Coombs headshot
Chester ScottJames Coombs

Tackling hidden causes of wasted ad spend

Tech SEO

Skyline

David Gossage
David Gossage

Understand and create Xpath for almost any custom extraction

Sally Raymer
Sally Raymer

Information architecture for enterprise sites

Mark Stanford James
Mark Stanford-Janes

The IKEA flatpack guide to rendering

WIX SERP's up podcast - SEO as a team sport

Mass Media

Crystal Carter
Carmen Rodriguez
Sukhjinder Singh
Grace Frohlich
Image of Barry Adams
Crystal CarterCarmen DominguezSukhjinder SinghGrace FrohlichBarry Adams

WIX SERP's Up live: SEO as a team sport

02:50 PM

Break

30 minutes

A chance to browse our exhibition area, get some fresh air or chat to other attendees.

04:30 PM

Break

30 minutes

A chance to browse our exhibition area, get some fresh air or chat to other attendees.

04:50 PM

Content Success

Auditorium 1

Natalie Arney
Natalie Arney

Reduce, reuse, recycle your way to content success

Zoe Burke
Zoe Burke

How to read your audience’s mind: creating content that converts

Image of Erik Wikander
Erik Wikander

Will SEO die? The future of search and content marketing in a post AI world

Usability & Accessibility

Auditorium 2

Image of Emily Goodyear
Emily Goodyear

Experience counts: why SEO needs a name change

Damien Robert
Damien Robert

Avoid the 2025 web accessibility rush: do not fear WCAG compliance

Collette Masso del Llano
Collette Masso del Llano

Addressing the gap between customer experience and SEO

AI & SEO

Syndicate 1&2

Image of Samanyou Garg
Samanyou Garg

Beyond ChatGPT: secrets to dominating SEO and captivating content with AI

Dan Taylor
Dan Taylor

AI, SGE, helpful content... communicating SEO risk potential to stakeholders

Michael Curtis
Michael Curtis

How embeddings & vector databases can change how the web is created

Paid Social - Search and Social Advertising Show

Syndicate 3&4 - Search & Social Advertising Show

Sponsored by Diginius

Carla Rovaris
Carla Rovaris

The importance of AI in Meta

Danielle Gipps
Danielle Gipps

Treat your social strategy like TV advertising and start selling stories

Image of Giorgia Piccolo
Giorgia Piccolo

Embracing change: prepare your strategy for a cookieless future

International SEO

Skyline

Lau Miguez
Lau Miguez

How to ideate for different markets considering cultural nuances

Anna Giles headshot
Anna Giles

Keyword research & MTPE : the key to multilingual SEO success

Tanvir Ali
Tanvir Ali

Hreflang out with me to find out how to get stakeholder buy-in

Panel: Link building

Mass Media

Hana Montgomery
Dixon Jones
Olivia Bence
Image of Vince Nero
Hana MontgomeryDixon JonesOlivia BenceVince Nero

Link building panel

05:45 PM

Drinks reception

90 minutes

Brighton Centre, Brighton Centre, Kings Road, Brighton, BN1 2GR

Immediately after the conference ends, you can use your drink voucher in our on-site bars for a free drink and enjoy some of the entertainment we’ve got planned.

Expect retro game consoles & arcade machines, sock puppet crafting, mindful colouring, table football tables, air hockey and pool.

No additional ticket required if you’re at the event already.

Women in Tech SEO meet & greet drinks

60 minutes

2Bar (beside Auditorium 2), Brighton Centre, BN1 2GR

An opportunity for Women in Tech SEO members to meet one another, discuss how the day went, and make plans to attend the after party together. Open to Women in Tech SEO community members at the conference. No ticket needed, just show up.

06:30 PM

Lumar Thursday party

Patterns, 10 Marine Parade, Brighton, BN2 1TL

Sponsored by Lumar

Catch up with old SEO friends and make some new ones. Reinvigorate after a long day’s travel, let your hair down, and enjoy some tunes & beverages of your choice at Patterns Bar.

Even better? Grab a drink (on Lumar) at the bar and let Lumar help you get the party started with great vibes and great company.

You won't need to book a ticket in advance to attend, but our drinks vouchers will be dished out at the door on a first come, first served basis. You'll also need to bring your brightonSEO badge (and lanyard if you've collected it.)

This event is sponsored by Lumar, so we'd like to scan your brightonSEO badge on the way in and pass your details on to them in order that they can contact you with direct marketing about the marvellous things they do.

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Our headline sponsors

Wix
Ahrefs