Adopting a discovery-first approach to product experimentation to drive higher success rates

19 Apr, 2023
10:40 AM-11:00 AM
Brighton Centre
Chris Gibbins

Adopting a discovery-first approach to product experimentation to drive higher success rates

A worryingly common pitfall in product management and growth is caused by a form of confirmation bias within the discovery phase. In this talk Chris will discuss this FILTHy practice (more on the acronym later), why it occurs, what teams miss out on, and how they can improve their product experimentation practice to greatly increase the success rate of their programmes.

Chris Gibbins

Creative CX | Chief Experience Officer

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