In today’s competitive landscape, publishers face the challenge of growing and diversifying revenue streams. Coupon and Cash Back sites have gotten a less than ideal reputation for not driving incremental revenue. Advertisers should be aware of the changes these partner types have made over the years, and educated on the value of these partnerships. Many of these publishers have grown their coverage options, expanded their data and tracking capabilities, and offer a great deal of incrementality potential. After this session, both advertisers and coupon/cash back publishers will understand how to work together in driving valuable, incremental revenue.
impact.com | Head of Affiliate & Partnerships Education
TopCashback | Account Director
Savings United | Group Commercial Director & Sustainability Lead
Hotukdeals (Pepper) | Partnerships Team Lead UK