Is affiliate losing it's performance-based niche?

19 Apr, 2023
02:40 PM-03:10 PM
Brighton Dome Concert Hall

Is affiliate losing it's performance-based niche?

Brighton Dome Concert Hall

We will explore if the affiliate channel is becoming another media buying channel, and are we at risk as an industry as more affiliates move away from traditional performance-based proposition to a media-buying model charging for placements without a performance element. We will hear from all corners of the channel from publishers to advertisers to see if getting further away from our roots as an industry is a good idea, or whether we risk eliminating our niche and damaging the opportunity of the channel.

Steve Bryant

Thoughtmix | Managing Director

Jane Coulthard

Rohan | Ecommerce Manager

Alisha Sharda

UNiDAYS | Strategic Account Director - Fashion

Scarlett McAnsh

CJ | Publisher Growth Manager

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