Affiliate Tracking: Are we being led a merry dance?

19 Apr, 2023
04:10 PM-04:40 PM
Brighton Dome Concert Hall

Affiliate Tracking: Are we being led a merry dance?

Brighton Dome Concert Hall

The panel will examine the implications of increasingly onerous changes being forced on the industry by the likes of ITP updates, compliance requirements and consumer behaviour. Why is affiliate tracking mixed up in all these updates? Can the CPA model survive if tracking is being blocked? What alternative tracking solutions might emerge? Will networks, which have historically invested heavily into modernising and maintaining the integrity of their tracking solutions, continue to be responsible for ensuring it works? If we close our eyes will it all go away?

David Hall

Navigate Digital + Just Affiliate Reports | Head of Business Development

Steven Brown

Moonpull | Chief Executive

Andy McNab

Fanplayr | VP EMEA

Joanna Cornish

Button | Brand Success Director

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