For anyone who works in digital marketing and has clients or internal stake holders - which is a significant proportion of us! - it is vital we understand how they truly feel about the services we provide. Rather than simply relying on 'gut feeling', we need to measure satisfaction in a way that is structured and easily understood by everyone. In this talk Vicky will cover why it's important to measure client and stakeholder satisfaction, the types of measures you should use to do this, and practical tips & examples of how this can be done. The audience will leave with a better understanding of how measuring satisfaction supports business growth, and will be empowered with the tools & knowledge to take action straight away!
The OMG Center | Operations & Events Director