How to build recession-ready marketing strategies

Behind every number, click, conversion and data point is a human. Long gone are the days of 40% YoY increases – it’s the 1% and 2% that move the needle. Creating an impactful (and therefore profitable) marketing campaign means making meaningful connections with your audience. Sarah's talk will look at how you can apply the principles of behavioural science to any marketing channel and understand where your product sits in your target customers’ priorities. Find out what makes a product essential, and what makes it expendable, and learn how you can use audience segmentation to create a messaging and ad strategy which says exactly what they need to hear to place their trust with your brand.