How to successfully acquire new customers using 1st Party data

Jose will cover how you can scale new customer acquisition profitably via paid search and beyond. He will talk about how a ROAS(Return on Ad Spend) bidding strategy is flawed on its own, and how understanding your customer economics will help define a CPA(Cost per Acquisition) that will drive sustainable growth. Jose will also cover the application of 1st party data in the auctions, and how this can help you acquire the right customers for your long term success.