PPC success: outside the in-platform tactics

19 Apr, 2023
02:20 PM-02:40 PM
Syndicate 3&4
Salome Joia

PPC success: outside the in-platform tactics

In this talk, Salome will discuss why you should look beyond results and optimisations at the ads account level, and instead focus on the overall impact of PPC activity in driving desired business outcomes. Salome will also explore how the PPC Manager role needs to adapt to the changes happening in the industry, particularly automation and machine learning, as well as stricter privacy data policies.

Salome Joia

Aira | Paid Media Strategist

Get all the latest news and offers

Join our mailing list



c/o SiteVisibility, Plus X Innovation Hub, Lewes Road Brighton, BN2 4GL, United Kingdom
Follow us
© 2023 brightonSEO.
Designed & Developed by
Lemon Hive
Powered by
Lemon Hive
RoughAgenda Ltd. Company number: 07917764