Privacy-proofing your paid social for a post-ios, post-cookies world

This will talk based on what Amy's learned over the past 12 months as the Paid Social landscape has changed. She will touch on iOS14, sunset of cookies and other privacy factors for anyone unfamiliar with the direction of travel. She'll also focus on practical ways that marketers can build their campaigns and still measure result, even in a time of belt-tightening and data loss.