Reinventing your paid search strategy on Microsoft Ads

In this talk, Cristiana will discuss the process of improving and modernizing your existing paid search approach on Microsoft Advertising. The talk covers topics such as exploring new trends and best practices, leveraging the latest tools and features offered by Microsoft Advertising, and implementing a data-driven approach to optimize campaign performance. Ultimately, Cristiana would aim to equip the audience with practical insights and actionable strategies for achieving better ROI and greater business impact with their paid search campaigns on Microsoft Advertising.