The fallacies of AB testing

19 Apr, 2023
10:20 AM-10:40 AM
Brighton Centre
Ellie Hughes

The fallacies of AB testing

Auditorium 2
19 Apr, 2023

In this talk Ellie will break the brains of everyone listening by helping them overcome the myths and misconceptions which often occur in even the best AB testing programmes. Warning: you’ll leave more questions than you started!

Ellie Hughes

AND Digital | Managing Consultant and Experimentation Ninja

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