The fallacies of AB testing

19 Apr, 2023
10:20 AM-10:40 AM
Brighton Centre
Ellie Hughes

The fallacies of AB testing

Auditorium 2

In this talk Ellie will break the brains of everyone listening by helping them overcome the myths and misconceptions which often occur in even the best AB testing programmes. Warning: you’ll leave more questions than you started!

Ellie Hughes

AND Digital | Managing Consultant and Experimentation Ninja

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